Have you heard? Instagram’s not just a social media app anymore; it’s officially become part of how people search the web.

In a quiet but game-changing update, Instagram content is now officially appearing in Google search results. That means if you have a public account, your posts, Reels and even profile may show up when someone searches for services like yours, even if they’re not on Instagram. Notably, private accounts will remain private and not be indexed.

This means that Instagram is no longer just part of your social media strategy but an opportunity to strengthen your SEO strategy too. So what does this mean in practice? And how do you make the most of it?

Let’s take a look.

Is Instagram Content Indexed on Google?

Google is indexing more public Instagram content and surfacing it in search results. If someone types “relationship counsellor Adelaide” or “bridal makeup tips” and your post matches that intent, there’s now a better chance it could show up in search results, even if the user has never followed you or searched within the Instagram app.

Why This Matters for Small Businesses

1. Instagram Just Became A Bigger Part of Your Online Presence

Your website isn't the only place people are checking anymore. If your Instagram posts or profile show up in a search, it could be the first thing someone sees before they click through, because your Instagram posts may have better SEO than your new or still-growing website presence.

That means that your bio should be clear and benefit-focused, and your top 6–9 posts should reflect the quality and kind of service you offer. We also recommend that your contact links are always up-to-date. 

2. Text Matters More Than Ever (Yes, Even on a Visual Platform)

Google’s bots can’t interpret your visuals, but they can read your captions, alt text, and profile description. This means that the words you use matter. Helpful, relevant captions that include natural language keywords will give your posts a better shot at showing up in search. 

3. Consistency Builds Search Visibility

If someone lands on your profile via Google, they want to see signs of life. A regularly updated feed tells people you're active, reliable, and still taking bookings or enquiries. That doesn’t mean posting daily. Just set a schedule you can maintain; weekly or biweekly is a great place to start.

This new connection between Instagram and Google means your content can be discovered in more ways, which means more opportunities to win over new customers. If your Instagram isn’t doing more than looking pretty, we can help you turn it into a tool that drives real discovery and leads. People are searching, so let’s make sure it’s you they find.

Contact us for help to get ahead of the market and increase your Instagram searchability today.