Instagram now has 1 billion active monthly users. To put that into perspective, when it was bought by Facebook 6 years ago (for $1 billion), it had just 30 million.

With this mass of people using the platform, it’s no surprise that marketers are constantly searching for the most recent Instagram stats. And that business owners can benefit from knowing them too – due to the huge opportunity Instagram represents.

To save you time, we’ve scoured the research and distilled it down to our top 15 most interesting and recent Instagram stats that every business owner would want to know (and should know).

Here you go:

1. 90% of Instagram users are younger than 35.

2. Pizza is the most popular Instagrammed food, directly ahead of sushi and steak.

3. Instagram users are 70% more likely to make mobile purchases.

4. Posts that include another Instagram user’s handle gain 56% more engagement.

5. Posts with nine hashtags receive the most engagement.

6. Posts with a location receive 79% more engagement.

7. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

8. More pictures are now taken every two minutes than were taken during the entire 1800s.

9. 70% of Instagram posts don’t get seen.

10. 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.

11. Top brands post 4.9 times per week on Instagram.

12. 18% of all photos on Instagram use a filter.

13. 60% of the top brands on Instagram use the same filter for every post.

14. The Clarendon filter is the most widely used (25%), followed closely by Juno, Gingham and Lark (8% and lower). The least used are Willow and Perpetua.

15. 60% of users find new products on Instagram.

Pretty interesting, huh? There are some valuable insights in here that could help guide your Instagram strategy. Or, it could even just help with your own personal Insta game.

Please get in contact should you have any questions, or if you need help navigating Instagram – or any of the other social platforms for your business. We’d be happy to help.