Social media trends and viral videos have a way of claiming the digital spotlight, but that doesn’t mean email marketing should be overlooked. Some might whisper that email marketing is dead. But they couldn't be more wrong.

The average open rate for email marketing campaigns is 25.10% – pretty good for a supposedly dying medium. Email marketing is not only alive and kicking; it's still a powerful engine for conversions.

Email Marketing Has Staying Power

Why does email endure? Several factors contribute to its staying power. Firstly, email offers a direct line of communication to your audience. Unlike social media algorithms that can limit your reach, emails land directly in subscribers' inboxes.

This directness fosters a sense of personal connection, crucial for building customer loyalty. It breaks through the noise of social media clutter and with mobile access (nearly 60% of millennials access their emails from a mobile device), it’s going to remain relevant for years to come.

Reach YOUR people

Secondly, email marketing is highly targeted. Through segmentation and personalisation, you can tailor your message to specific audience segments. This targeted approach increases engagement and relevance, leading to higher open and click-through rates.

Imagine sending a discount on dog toys to someone who has never expressed interest in pets. While you can go directly to a cold audience with an offer, reaching individuals who have demonstrated an interest in pet products makes your efforts more relevant and impactful.

Stop Wishing, Start Measuring

Thirdly, email marketing provides measurable results that are becoming more efficient with automation and AI. Automated email campaigns achieve an average open rate of 42.1% and a click rate of 5.4%.

You can track key metrics like open rates, click-through rates and conversions, allowing you to optimise your campaigns for maximum effectiveness. This data-driven approach allows for continuous improvement and refinement of your email strategy.

Big, Big Price Win!

Finally, email marketing is cost-effective and will always be far cheaper than mainstream advertising. Compared to other marketing channels, email marketing offers a high return on investment. This makes it an attractive option for businesses of all sizes, especially startups and small businesses with limited budgets.

The conclusion? Ignore the naysayers. Email marketing is not just surviving; it's thriving. If you’re ready to foster powerful client relationships and turn leads into conversions without breaking the bank, get in touch with Allure Digital Marketing today.