Pinterest is one of those social media channels that you can get lost on for hours – well, 14.2 minutes to be exact (the average time spent on the platform). It’s the place to hang out for fashion and holiday inspo, recipe ideas, DIY craft and home improvement tips, health info, and more. A bit like your own digital scrapbook, all you need to do is create your (pin)boards, and pin away!

Each month there are more than 290 million people actively using Pinterest (290,000 in Australia). 80% of users are female, with the predominant age being 25 to 54. More than 87 percent of users have bought a product because of the site, and roughly 8 percent of all referral traffic across the web is from Pinterest. And millennials use Pinterest as much as Instagram.

If your business’ target audience fits in with these demographics, it makes sense to be there. And if you are, you’ll want to increase your chances of being found. One of the primary ways to do so is to optimise your account.

Optimisations are considered critical quality factors to Pinterest. Here’s how you can optimise yours:

1. Change your profile from a personal account to a business account

2. Claim your domain

3. Enable rich pins

Like other social platforms, Pinterest works off an algorithm to decide what pins to show in your feed. It looks at a number of factors like recent activity, pin quality, domain quality, and account quality, as well as keywords, and engagement quality. So, post consistently, utilise SEO principles, optimise your account, repin other people’s pins, and focus on sharing high-quality content that inspires and adds value to your audience, and makes their lives easier!

Are you using Pinterest for your business? Or would you like to be? We can help guide your Pinterest marketing strategy, or even manage the entire process for you. Please get in touch to find out more.